Scaling Search Visibility in the AI & Generative Era.

Overview & Strategy

Koolmax Group is a major UK supplier of commercial refrigeration and catering equipment. I directed full-funnel e-commerce SEO, restructuring product and category page architecture, resolving technical indexation and crawl-budget bottlenecks, building high-DR commercial backlinks, and optimizing their Google Business Profile to capture regional and national UK search demand.

Key Verified Results

• 3,000+ UK Keywords Ranked: Successfully ranked 3,000+ commercial keywords on Google UK (6,770+ globally).
• +250% Organic Traffic Surge: 6-month Search Console clicks grew from 1.74K to 3.58K (+105%) and impressions rose from 176K to 434K (+146%).
• Top-3 Google Local Map Pack: Secured Top-3 placement for 'commercial refrigerator supplier' with 1,270+ referring domains.

Overview & Strategy

All Los Angeles Painting Company provides residential and commercial painting across Greater Los Angeles. I engineered a localized service-page SEO strategy, optimized commercial landing pages for high-intent neighborhood queries, conducted technical site health fixes, and redesigned the online quote-request funnel to maximize conversion rates.

Key Verified Results

• 6.3x Organic Click Growth: Google Search Console clicks jumped from 3.1K to 19.6K (+532%) and impressions expanded 11x (to 243K).
• Page 4 to Page 1: Average ranking position improved from 40.2 (Page 4) to 9.1 (Page 1) with an 8.1% organic CTR.
• 832 Unique Quote Leads: Generated 832 verified quote leads in 90 days (~277 leads/month) at a 5.4% visitor-to-lead conversion rate ($22.8K GA4 event value).

Overview & Strategy

Pink Skips Manchester is a domestic and commercial skip-hire and waste management specialist across Greater Manchester. I led their local organic acquisition strategy, optimizing skip-size commercial landing pages, building local citations, restructuring internal links, and optimizing their Google Business Profile to drive direct online bookings.

Key Verified Results

• #1 Organic Rankings on Google UK: Ranked #1 for high-intent commercial terms 'skip hire manchester' and 'skips manchester'.
• #2 Google Local Map Pack: Captured #2 Map Pack placement across Greater Manchester commercial waste queries.
• 764 Online Bookings: Drove 8,672 organic sessions (ultra-low 6.75% bounce rate) delivering 473 organic Thank-You Page bookings (764 total online bookings).

Overview & Strategy

Managed off-page SEO, digital PR, and Generative Engine Optimization (GEO) across high-growth US clients in real estate marketing, SaaS platforms, and Web3 assets. Strategy focused on competitor backlink gap analysis, targeted manual outreach for DR 40+ contextual guest posts, entity optimization, and earning AI answer citations.

Key Verified Results

• +309% Overall Organic Traffic Surge: Scaled a US real estate platform by +218% (3,300 to 10,500+ monthly visits) via DR 40+ link insertions.
• 38.5K Visits & 1,200+ AI Mentions: Grew US SaaS domain to 1.7K referring domains and earned 1,200+ AI search mentions across ChatGPT, AI Overviews, and Gemini.
• 111 Top-3 Commercial Keywords: Secured 111 Top-3 positions for Web3 assets, including #1 rankings on 18.1K monthly volume terms.

Overview & Strategy

Arab News is a leading English-language daily newspaper and digital publication covering the Middle East and international affairs. I performed editorial topic research to uncover trending regional themes, executed guest posting outreach to earn high-authority editorial links, and managed social media distribution to expand audience reach across the GCC.

Key Verified Results

• 273.7K Monthly Organic Visits (+14%): Surged toward 299.2K monthly visits across 172.8K+ ranked organic keywords.
• Authority Score 65 & 3.1K AI Citations: Backed by 76.7K referring domains and 3,100+ cited pages across ChatGPT, AI Overviews, and Gemini.
• 185,406 Google Analytics Sessions: Drove 174,259 users, led by 124,056 organic search users (70.8% organic share) and 5,424 referral users.

Overview & Strategy

Planned, launched, and optimized multi-channel paid acquisition campaigns across Google Search and Meta Ads (Facebook & Instagram) for commercial cleaning and tourism operators in the UAE. The strategy paired high-intent search keywords with direct-to-WhatsApp messaging ads to drive immediate customer bookings.

Key Verified Results

• 304.35% Google Ads ROAS: Generated 76.59 booking purchases at AED 46.79/conversion across 87K impressions in a 14-day scaling window.
• 7,400+ WhatsApp / Messaging Leads: Delivered direct inquiries across Dubai from AED 3.86 to AED 7.42 per conversation.
• 2.2M Impressions & 747K+ Reach: Targeted UAE residents across optimized daily and ad-set budgets with continuous creative testing.

Overview & Strategy

San Furniture is an e-commerce home furnishings brand supplying modern living room sets, sofa beds, and bedroom furniture across the UAE. I implemented an e-commerce SEO strategy by restructuring product and collection categories, writing search-optimized commercial descriptions, resolving technical architecture issues, and building authoritative UAE backlinks.

Key Verified Results

• 13.3K GSC Clicks (9.9% CTR): Generated 134K impressions and an average ranking position of 12.9 across UAE search.
• 276 Page-1 Keywords: Secured #1 Google rankings for 'sofa modern', 'san furniture dubai', 'l shaped table', 'tv stand wooden', and 'sofa l shape'.
• 5K/mo Traffic & DR 55 Authority: Built 26K backlinks across 2.1K referring domains, ranking Top-3 for high-volume terms like 'sofa cum bed'.

Overview & Strategy

Royal Travel is an established ATOL-protected travel agency based in Manchester, providing international flight booking, custom holiday packages, and pilgrimage tours. I led their local and organic search strategy, optimizing destination landing pages for high-intent travel routes, resolving technical site architecture issues, and strengthening their Google Business Profile.

Key Verified Results

• 186K Users (+101.1% YoY): Doubled 12-month users to 186K (184K new users) with 1.5M tracked engagement events.
• 95K Tracked Conversions: Delivered 95,000 tracked conversion actions across flight inquiries and holiday package quote requests.
• #2 Manchester Local Map Pack: Ranked #2 in the Google Local Map Pack for 'travel agency manchester' (4.5 stars / 383 reviews).